Function First. Planet Always. People at the Center.
Evidence-Minded, Ritual-Inspired
We pair tradition with modern research to create formulas that deliver real benefits without unnecessary additives. Quietly, we draw inspiration from global wellness rituals, then confirm choices with data—tradition informs; science decides.
Plant-Based by Design
Every formula is vegan. We prioritize botanicals, mineral actives, and bio-ferments. Where we use functional fungi, it’s for a clear, evidence-backed purpose—never as a gimmick.
No Empty Fillers
For ingestibles, we avoid added flavors, sugars, colorants, and routine fillers; for skincare, we avoid microplastics and heavy fragrance. What stays in serves function.
Radical Clarity
- Share informPlain-language claims with references where appropriate.
- Transparent INCI & actives with meaningful percentages where feasible.
- Usage guidance for real-world routines.ation about your product with your customers. Describe a product, and share info about your production process...
Safety & Standards
Built with multi-market compliance in mind (India/EU/US), from ingredient review to label conventions. Stability, compatibility, and packaging migration are considered from day one.
Responsible Sourcing
Traceable botanicals and fungi; fair collaboration with growers and knowledge-holders; ongoing audits for purity, identity, and contaminants.
Our Non-Negotiables: Vegan • Cruelty-free in intent • Reuse/refill roadmap • Minimum-necessary packaging • Honest lifecycle thinking • Continuous iteration as science evolves